Posters and Advertising Materials

The collection amounts to about 535,000 items ranging from posters, playbills, various promotional materials produced for film launches. It documents the history of cinema and poster art, from silent films to the most recent productions. Through the brush stroke of great designers - Metlicovitz, Cambellotti, Ballester, Martinati, Captains, Brini, Nano, to name a few - to the more contemporary graphics solutions, we find cinema from around the world, primarily the Italian one, next to the rest of Europe and, of course, the widely represented world of Hollywood. Among the most valuable posters there are some dedicated to pre-cinema shows. It is a heterogeneous collection that, as a whole, highlights the importance of advertising posters as an artistic and cultural phenomenon among the most significant of our time.

Cinématographe Lumière
Poster by Marcellin Auzolle advertising Lumière's brothers invention

cm 120x160

Les fleurs animées
by Gaston Velle, France, 1906

French poster by Candido Aragonese De Faria
cm 114x156

Vittoria o morte!
Itala film production, Italy, 1913

Poster by Leopoldo Metlicovitz

cm 286x206

Cabiria
by Giovanni Pastrone, Italy 1914
Poster by Leopoldo Metlicovitz
cm 200x140

Filibus
by Mario Roncoroni, Italy, 1915

Poster by C. Parvopassa
cm 200x140

Amleto
by Eleuterio Rodolfi, Italy, 1917

Poster by Carlo Nicco
cm 102x72

Thais
by Anton Giulio Bragaglia and Riccardo Cassano, Italy, 1917

Poster by Enrico Prampolini

cm 196x140

La Gerusalemme liberata
by Enrico Guazzoni, Italy, 1918
Poster by anonymous designer
cm 70x100

Le due strade
by Toddi, Italy, 1922

Poster by Toddi
cm 96x136

L’ombra
by Mario Almirante, Italy, 1923

French poster by Boris Bilinsky

cm 160x119

Metropolis
by Fritz Lang, Germany, 1927

English brochure

Gilda
by Charles Vidor, USA, 1946

Poster by Alfredo Capitani
cm 200x140

The Lady from Shangai

by Orson Welles, USA, 1947

Poster by Anselmo Ballester
cm 200x140

Fabiola
by Alessandro Blasetti, Italy, 1949

Poster by Duilio Cambellotti
cm 140x200

Chain Lightning

by Stuart Heisler, USA, 1950

Poster by Alfredo Capitani
cm 200x140

The Day the Earth Stood Still

by Robert Wise, USA, 1951

Poster by Giam. (Francesco Gianmari)

cm 200x140

Strangers on a Train

by Alfred Hitchcock, USA, 1951

Poster by Luigi Martinati
cm 140x100

Singin' in the Rain
by Stanley Donen and Gene Kelly, USA, 1952

Poster by Silvano Campeggi (Nano)
cm 200x140

On the Waterfront

by Elia Kazan, USA, 1954

Poster by Anselmo Ballester
cm 200x140

The Deadly Mantis

by Nathan Juran, USA, 1957

English quad by anonymous designer

cm 76x101

Services

Loan of materials

The loan of original materials must follow the procedure of the Superintendences, as outlined in the document

Conditions of loan

Digital reproductions

The digital reproduction of original materials involves the payment of a fee which varies depending on the use as indicated in the Price list.
If the goods required have not been reproduced already, the applicant will have to cover, in addition to the reproduction costs, the cost of any potential restoration. It should be noted that in certain cases the Museum owns the original materials but not the economic rights relating to the same. Therefore, if he/she plans to reproduce such goods, the applicant must obtain the necessary consent by those entitled, thereby absolving the Museum from any responsibility in this regard.
Those requesting a loan will need to fill in a form, depending on the purpose of their request:

Reproduction for motives of study and research

Request for the permission to publish

Authorisation for reproduction and exhibition

The document must be sent to the Collections department (mail pacini@museocinema.it).

Contacts

Nicoletta Pacini
tel. +39.011.8138.523
mail: pacini@museocinema.it