Ferrari and the cinema

On the occasion of Ferrari’s 60th anniversary, the National Cinema Museum, in collaboration with Galleria Ferrari, hosts an exhibit dedicated to the actors and films which helped spread the fascination with those celebrated cars which, from their very first moment on the racetracks, became the stuff of legends. This is why Ferraris have always starred in unforgettable scenes in films from Cinecittà to Hollywood, and why actors have always been seduced by the trademark, both on the set and in their private lives, as documented in the section featuring unpublished photographs from the Ferrari Archives.
The show is like a long tracking shot, a flashback, and depicts people and stories which, over the last 60 years, have contributed to the alliance between the world of dream cars and cinema.
The sequences, taken from over 50 films, have been made into a video, which has never been shown before, and uses the powerful language of cinema to tell the story of Ferrari cars. Starting with black-and-white films from the ’50s with Ava Gardner and Gregory Peck, the video goes through the ’60s classics with Sofia Loren and Marcello Mastroianni, continuing on with the films of Alain Delon and Walter Matthau and the cult TV series of the ’70s, all the way to the present day. The exhibit also presents a selection of playbills, posters and movie stills, both classic and modern.