The Museo Nazionale del Cinema presents THE FUTURE OF CINEMA. THE CINEMA OF THE FUTURE

From 22 June to 7 September 2023 the Museo Nazionale del Cinema presents THE FUTURE OF CINEMA. THE CINEMA OF THE FUTURE (IL FUTURO DEL CINEMA. IL CINEMA DEL FUTURO), an installation on the helicoidal ramp of the Mole Antonelliana, which is home to temporary exhibitions.

As an art more closely linked to technological and industrial development, cinema often underwent challenges and moments of transition; it contaminated itself with other media and languages to the point of reinventing itself in new forms and ways of fruition and representation. In this moment of transition, the idea was therefore to tell the history of cinema in a new way and to try imagining its future thanks to 24 phrases by as many directors who bear witness to the great technological changes in the Seventh Art: the advent of sound, colour, television and home-video, the transition from film to digital and streaming.

At the top of the helicoidal ramp, the exhibition invites visitors to reflect on Artificial Intelligence, which seems to be bursting into the film sector and is destined to disrupt its production and distribution practices to date.

The first room, curated by Simone Arcagni, offers three significant examples in a loop: Zone Out, Another Life and The Mass, short films that have taken up this challenge to human creative genius, using the new Generative Artificial Intelligence softwares. The second room then offers the practical experience of producing a film story. Visitors can set a series of fixed parameters and see their own cinematic story realised. At the end of the experience, lasting a few minutes and curated by Synestesia, visitors will be invited to reflect on the authorship of the content produced by answering three questions.

The exhibition ends with an audience survey, created by Robin Studio, with the aim of understanding and detecting the trends, tastes and expectations of visitors to the National Museum of Cinema.