InTO CINEMA

The Museo Nazionale del Cinema in Turin is launching the InTO Cinema project, a new platform developed to extend the enjoyment of the museum's cultural and cinematographic offer to online visitors and to attract and engage school and non-school audiences on a national and international scale in the activities offered by the institution.

InTO Cinema has been realised thanks to the contribution of the SWITCH Strategies and tools for digital transformation bid by the Fondazione Compagnia di San Paolo, with the support of the technological partner Piemonte Innova, and in collaboration with SwitchUp and Ex Idea.

The InTO Cinema platform can be accessed by registering for free and reaching the HALL, the homepage that gives access to 5 sections:

EVENTS: here you can find video galleries of openings, masterclasses, meetings with directors, actors and other film professionals. It is possible to directly access live streams by booking.

TRAINING: this section hosts streaming lectures, video lectures and other insights dedicated to teachers to support film literacy in the classroom. These are complemented by multimedia content for schools and documentation of special projects and current exhibitions. There will also be high-level training sessions of the Turin Film Lab.

EXPERIENCES and EXHIBITIONS: in this area of the platform users can enjoy virtual experiences and digital content never seen before on the National Museum of Cinema and temporary exhibitions, browsing through catalogues, watching or listening to interviews with directors and actors.

VIRTUAL ROOM: this is in fact the video gallery of all the films on the platform, from a selection of silent shorts.

AGENDA: this is where all the museum's online appointments, live broadcasts or streamed films are listed.

A trial period of InTO Cinema has yielded decidedly encouraging results: 13,114 students took part in the first sessions of the School in the Front Row programme between January and May 2023 using the platform's video conference and live streaming services.